August 2019 (3 months before the Covid-19 pandemic crisis), it was decided to make a planned new sector investment in the field of online sales. Among the Cosmetics, Textile and Jewelry sectors that had been studied for months, the Jewelry sector was chosen. Because we had ready connections in this regard and we were able to order from manufacturers in more than 10 countries around the world.
We made our Camecom e-commerce site, which we previously used for the real estate sector, available for sales in the jewelry sector in about 1 month. Subsequently, we made the necessary preparations for marketing within a period of 1 month. Since Facebook, TikTok and Instagram are used extensively in Cambodia, we have completed our preparations for pages and groups in these areas. In the last stage, we made selections from our manufacturers’ catalogs to decide on the product portfolio. Towards the middle of November, we started placing our orders.
As can be predicted, it was not a very good start and with the news of Covid-19 on November 17, all business life suddenly stopped. However, since we based all our preparations on online sales, we reviewed our planning many times, believing that we would reach more of our target audience in this period, and entered the Jewelry sector ready for crisis management.
Successful Business from a Challenging Beginning
The course of our Jewelry Sector investment, which started with Covid-19, was not really easy. Even though major problems brought the business to a halt from the first day, we believed that the online sectors would rise in times of crisis and we trusted the plans we prepared. To summarize the milestones in the sector:
- First Orders Stuck in Shipping Process:Unfortunately, 60% of the orders arrived within 2 months. The remaining 20% took 3 months in total and 20% did not arrive.
- Intensive Digital Marketing – The products were delayed and would continue to be delayed. We focused on completing our marketing shortcomings with the examples we had.
- Brand Awareness – Our brand was widely known in our region. We made plans to spread awareness to other provinces.
- Being Solution Oriented – We arranged the priority product orders and manufacturers. Afterwards, we made an agreement with cargo companies that could deliver it to us. If there was no product, there was no business.
- Q4 2019 – Q1 2020 – After the pandemic, we solved our marketing, product supply and shipping problems by the end of the first quarter of 2020. We couldn’t focus on sales.
- Q2 2020 – Q4 2021 – By the end of 2021, our sales and profit margin began to increase gradually and steadily. We focused on converting Retail sales into Wholesale sales.
- 2022 – Present – Our first major wholesale sale took place in the first week of January 2022. Our single bill was over 32,000 USD. With this sale, 2022 became the year of wholesalers. In 2023, we became Cambodia’s largest Jewelry importer with Famous Brand Jewelers working with us.
Why Do Our Customers Choose Us?
Trusted Brand
They know that their orders will reach them directly from the manufacturer and that we are reliable.
Quality Guaranteed
They know their order is as guaranteed or better than we promised. Because we never work with an intermediary.
Fixed Price Policy
Our customers know that our product prices will not vary from person to person, regardless of sales volume.
Our Product Portfolio
Diamond
We import world-famous diamond types from their origin countries for you. If you wish, you can also order GIA certified perfect diamonds of different cuts and qualities.
Moissanite
Depending on your budget, you can also order Moissanite, which is as sparkling and attractive as diamonds. If you wish, we also have GRA certified products.
Gemstones
We import rubies, emeralds, sapphires and all other precious stones from the countries of origin for you in the cut, quality and size you want. We also offer Feng Shui and Astrology advice.
Pearl
We import world-famous pearl varieties directly from the farms where they are produced. Pearls are delivered to our customers with the quality group, size and color options in which they are produced.
D.I.Y. Spare Parts
D.I.Y. We import all kinds of jewelry spare parts in the (Do It Yourself) category for you at the most economical prices. In this way, you can produce your own products in a shorter time and with a lower budget.
Custom Unique Design Products
Don't you prefer the standard products in jewelry stores? Then let us produce your design specially for you with the precious stones and pearls you want! Just share your dream design with us...